Your creative & strategy fuelled big ideas engine.


Let's take your strategic messaging and fuse it with an all-powerful visual campaign identity.

No strategic message?

Bespoke big idea packages are also available, which can include the formulation of your strategic message.
Drop me an email and ask me about bespoke packages.

Results-driven creative in as easy as four steps…

1. Exploration & Strategic Research

You'll fill out a questionnaire about your business, offering or campaign – and then share everything I need in a Google folder. Before I start concepting, we jump on a 90-minute call to make sure I have crafted a comprehensive brief, brimming with everything I need to know about you.

Then it's time for you to sit back while I begin fuelling the creative ideas engine with in-depth research. Through a strategic understanding of your brand, offering, industry and audience, I am in the perfect position to begin crafting your unique campaign concepts.

2. Campaign Concepts

Informed by the research, I explore creative ideas on how to visualise your strategic message. 3 x campaign concepts are delivered to you via a presentation on a 60-minute call, where I explain exactly how I came to the solutions and why they work for your brand.

Within each route there will be a creative toolkit slide, annotating each element. Also each route will show 3 x campaign-in-action executions, so you can see exactly how the identity holds consistency while also being varied across content types. These can be tailored to your specific campaign, but some examples include landing pages, email banners, ebooks, reports and social ads.

The presentation will be shared with you afterwards so you're able to review and give feedback on the brand identity within 5 working days. The next steps on how to develop a single concept are discussed, and a timeframe for sharing revisions agreed.

3. Concept Development

I revise the single campaign identity per your feedback and reshare the presentation via email. For larger-scale and more complex developments, we will discuss these on a call so all is understood.

We have 3 x rounds of revisions included in the scope to balance and counterbalance the visual identity of your brand before finalising your campaign toolkit. Why 3? Through years of crafting award-winning big ideas in B2B, I know how to work with you and ask the right questions to drive forwards the visual developments and achieve a result you're satisfied with.

4. Delivery

After sign-off it's time for you to relax, knowing your unique campaign identity is being quality checked for launch.

All the assets you need for your campaign to go live, including packaged content example artwork files, will be organised into user-friendly formats and shared with you. Your one-page campaign toolkit will be crafted so you have an easy-to-understand reference guide for yourself and others generating content for the campaign.

You'll receive your identity via email and we can hop on a 30-minute call to run through all the files.

The Crafted Campaigns process—from our exploration call to delivery of assets—takes approximately 4-6 weeks to complete.

I am able to begin research and take action on developing your campaign identity as soon as I have all of the necessary information, so timings can vary based on receiving this. Throughout the process I am always available to discuss each stage with you, so we are able to move forwards the designs together, to your complete satisfaction.

Everything you need to go live.

What you get with Crafted Campaigns…

Go-to-market Campaign Identity

Your bespoke visual identity is crafted from the strategic messaging you provide, and includes everything you need to go live.

The intention of this identity is not to replace your existing brand elements, but build upon them and adapt the campaign’s visual identity to support the communication of the positioning and messaging.

3 x Campaign-Ready Content

You will receive 3 pieces of campaign content which is ready to go live immediately. This content will be decided at the beginning of the process and can include landing pages, email banners and designs, ebooks, reports, social ads or whatever you campaign needs to run.

All files are crafted using design best practises and supplied in the correct formats for launch. Tidy and organised artwork files are sent to you for any updates you need to make as the campaign progresses.

Campaign Creative Document

Your reference document for the campaign will explain all of the rules for using your identity and creating new content.

It covers how to recreate visuals, icons and photography for campaign consistency, and shares campaign-in-action examples so there is never any guessing when passing over the

Campaign Toolkit

Your single-page campaign toolkit document is included, highlighting all of the elements that form the foundation of your visual identity.

This provides details on how to quickly and consistently create content for your campaign. This is also a perfect document to share with any other professionals working with you.

Investment: £5,760*

*Investments are made in two instances, via a 50% deposit before the project begins and upon sign-off of campaign identity, before receipt of deliverables.

Elevate your brand and drive real results. It starts here.

Fill out the form below, and I’ll be in touch to discuss how we can craft a campaign identity for you. If you prefer, you can drop me an email about your project at creative@gethinoliver.com.